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Everything I've Learned Spending $100M on Facebook Ads | Nick Shackelford Interview
💥 Free ‘How to Run Facebook Ads’ Training 💥
Get instant access to Foundr’s new Facebook Ads Masterclass & learn Nick Shackelford’s step-by-step, algorithm proof Facebook Ads strategy 👉 ✅
You’ll find out:
The most important lessons learned from $100 million spent on Facebook ads
How to get big wins on small budgets
The proven step-by-step system for creating high-converting “algorithm-proof” Facebook ads
The copy & paste framework even complete beginners can follow to start making money on Facebook almost immediately – without wasting a ton of time or money
The real reason why most Facebook ads don’t work (and how to make them profitable)
Winning Facebook ads blueprint: How to write Facebook Ads that convert like CRAZY
The most effective way to test and scale Facebook ads
Plus, heaps more!
👉 Check out the FREE training here:
_____________________
In this video, Nathan interviews Nick Shackelford on ‘Everything I’ve Learned Spending $100M on Facebook Ads’. They discuss Facebook Ads best practices, and how you can dominate FB Ads in 2021 and beyond.
0:00 – Intro
2:17 – How did you find yourself doing the work you’re doing today? Spending money on Facebook ads per month?
4:48 – We’re talking leverage here, but you were marketing at Apple?
6:06 – How much money were you spending at Apple on FB ads?
7:47 – What were your biggest learnings there?
10:43 – Let’s talk about the fidget spinner, what were the biggest learnings there?
12:55 – Do you remember the fidget cube?
14:57 – So you popularised the fidget spinner, but how did you know it would be a trending product? Did you do some ads?
17:28 – So it sounds like you guys went the dropshipping route and trying different products and you saw the fidget spinner just go…
18:06 – Why were the hoverboards an issue?
19:31- What happened next? Did you go back into the industry?
21:15 – Tell me about Structured?
23: 20 – Structured: you have over 50 people, your agency is spending $10 million a month on FB ads.
25:10 – You guys are spending a lot of money, but personally over 85mill so let’s talk about the biggest lessons learned. You’ve talked about media buying, copywriting, positioning, and then creativity.
30:40 – Tell us lessons about copywriting. Is copy MORE important than Creative etc?
32:45 – When it comes to copywriting, do you have a formula that people can look to?
35:50 – I love hearing about your test, tell us about your tests with video and creativity.
38:55 – When it comes to creative for the bottom of the funnel, what is it: video or image: and what do people need to think about?
40:56 – When it comes to objection handling videos, do you think selfies or professional stuff works better?
42:28 – The big focus needs to be objection handling
43:31 – One thing you talked about was positioning, what is positioning from your perspective?
45:39 – Why is it important to know the needs psychologically for buying on fb?
46:51 – You go deep on the positioning on a product first?
48:20 – Any words of wisdom you have for people about to start using Facebook ads?
#FOUNDR #FOUNDRINTERVIEW
___________________________________________________________________
👉 Follow Foundr Online Here:
YouTube:
Website:
Instagram:
Facebook:
Twitter:
LinkedIn:
Podcast:
Magazine:
_____________________
✅ If YOU Want to learn how to run Facebook Ads from someone who’s spent over $100M on the platform… sign up here: ✅
how to see who i’m following on facebook
💥 Free ‘How to Run Facebook Ads’ Training 💥
Get instant access to Foundr’s new Facebook Ads Masterclass & learn Nick Shackelford’s step-by-step, algorithm proof Facebook Ads strategy 👉 ✅
You’ll find out:
The most important lessons learned from $100 million spent on Facebook ads
How to get big wins on small budgets
The proven step-by-step system for creating high-converting “algorithm-proof” Facebook ads
The copy & paste framework even complete beginners can follow to start making money on Facebook almost immediately – without wasting a ton of time or money
The real reason why most Facebook ads don’t work (and how to make them profitable)
Winning Facebook ads blueprint: How to write Facebook Ads that convert like CRAZY
The most effective way to test and scale Facebook ads
Plus, heaps more!
👉 Check out the FREE training here:
_____________________
In this video, Nathan interviews Nick Shackelford on ‘Everything I’ve Learned Spending $100M on Facebook Ads’. They discuss Facebook Ads best practices, and how you can dominate FB Ads in 2021 and beyond.
0:00 – Intro
2:17 – How did you find yourself doing the work you’re doing today? Spending money on Facebook ads per month?
4:48 – We’re talking leverage here, but you were marketing at Apple?
6:06 – How much money were you spending at Apple on FB ads?
7:47 – What were your biggest learnings there?
10:43 – Let’s talk about the fidget spinner, what were the biggest learnings there?
12:55 – Do you remember the fidget cube?
14:57 – So you popularised the fidget spinner, but how did you know it would be a trending product? Did you do some ads?
17:28 – So it sounds like you guys went the dropshipping route and trying different products and you saw the fidget spinner just go…
18:06 – Why were the hoverboards an issue?
19:31- What happened next? Did you go back into the industry?
21:15 – Tell me about Structured?
23: 20 – Structured: you have over 50 people, your agency is spending $10 million a month on FB ads.
25:10 – You guys are spending a lot of money, but personally over 85mill so let’s talk about the biggest lessons learned. You’ve talked about media buying, copywriting, positioning, and then creativity.
30:40 – Tell us lessons about copywriting. Is copy MORE important than Creative etc?
32:45 – When it comes to copywriting, do you have a formula that people can look to?
35:50 – I love hearing about your test, tell us about your tests with video and creativity.
38:55 – When it comes to creative for the bottom of the funnel, what is it: video or image: and what do people need to think about?
40:56 – When it comes to objection handling videos, do you think selfies or professional stuff works better?
42:28 – The big focus needs to be objection handling
43:31 – One thing you talked about was positioning, what is positioning from your perspective?
45:39 – Why is it important to know the needs psychologically for buying on fb?
46:51 – You go deep on the positioning on a product first?
48:20 – Any words of wisdom you have for people about to start using Facebook ads?
#FOUNDR #FOUNDRINTERVIEW
___________________________________________________________________
👉 Follow Foundr Online Here:
YouTube:
Website:
Instagram:
Facebook:
Twitter:
LinkedIn:
Podcast:
Magazine:
_____________________
✅ If YOU Want to learn how to run Facebook Ads from someone who’s spent over $100M on the platform… sign up here: ✅
43 Comments
✅ If YOU Want to learn how to run Facebook Ads from Nick Shackelford– someone who's spent over $100M on the platform… sign up here: https://foundr.com/fbads-rl-masterclass/?sl=youtube_free_fb_brandvsdirectresponse
This is an amazing interview! Thank you very much 🙏🙂
I love Foundr!
After a year.. this interview is still full of golden nuggets. Thank you with all this FB ads & Marketing in general knowledge take aways !
💯
My biggest issue is what he talks about around 27:00 – analyzing the data and making decisions based on that. I have a hard time figuring why something is working or not working.
As far as copy, which is discussed shortly after, my thinking is your copy and creative need to have the same (or similar) message. In other words, maybe start your creative with the your headline of your copy.
Thank you for sharing this!
Mmmm, that's crazy. Yehhhh, that's crazy. Mmmm yehhh, that's crazy.
Does any of this work for the SERVICE INDUSTRY? More specifically, healthcare?
Great video
This host seems soo confused
I didn't like it all and decided to withdraw my like at the end.
Great value and enthousiasme. Thanx.
Might be a good idea to tell those who don't know the terms top, middle, and bottom-funnel mean. Oh, love the content!
Great video. I am using Udimi for my traffic and getting great results.
We still waiting for you to secure the interview with Sam Ratumaitavaki aka Fortafy, I hope he gives it to Foundr first!!
sorry, why he ask to go listen to greta at 20:21, which greta? certainly not that climate change german kid right?
mmm interesting.
This is lit! So much value in a single video.
Hi, I tried to sign up for this class but there was no volume I couldn’t hear anything and my volume key was up?
hjljkhl
Is dropshipping still worth it
"The Business that spends the most will win". I really needed to hear that!! thanks.
Excellent knowledge and information
Hmmm 43:01 is GOLD!!!
this guy is a legend
This video is Gold. Thank you foundr team
You would have higher conversion rates if the link went straight to buy the corse instead of make you wait to watch the webinar.
Amazing, so many gems 💎 dropped in high volume here. Thank you, this was truly appreciated.
This is all brilliant, thank you
As a relatively unknown high end menswear brand, what is the best way to use spend to get noticed and to get customers buying? Thank you
Could some explain broadly what he means by fundamentals/ lead gen vs. econ? What field is this, it seems important.
wow…
Great content Nick! I have a question in regards to Apples new ios14 update which will cause Facebook to not give us data. Is there a way around this?
Great content! 👊🏽
This interview has been gold.
Spending 100million huh? haha
FB gives you ability to pick comments on ads and post? How do i do this?
Has anyone had a problem linking their FB page to the Business Manager? I have requested access to my page where I am an admin and I go to page roles to accept the request but nothing is there for me to accept. I know you can also do this through the business manager but I do not have a request there either. Anyone have any insight?! I'm pulling my hair out over here!
Whos's Greta??? At 20:15
Frameworks of unconsciousness of consumers:
– a benefit: something that will make you more attractive to the opposite sex or peers (is it a giftable product that will make somebody else feel good)
– pain solution: something that makes your life more comfortable and convenient
How I do we marketing/advertising on Facebook avoid getting shut down by Facebook because of all the ads were running for businesses?
Business Owners,
Facebook is a full funnel acquisition tool.
@nickshackelford
Had to repost this quote 👍🏽
The positioning of products sounds like a marketing angle we wish to imposed to, I'm not too sure if I get it right?