How to Use Social Media for Small Businesses in Zimbabwe (Beginner’s Guide)

The use of social media has become an essential component of any small-scale business’s success plan. In today’s modern day and time, even small companies can’t afford to neglect social media.

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What’s your small business’s strategy for social media? According to recent research the social media platform can be a potent lead generation instrument, in other words , serious buying clients are on offer just waiting for you to reach out to.

Did you know:
  1. 72 percent of adults are on social networks.
  2. Three-in-five SMBs claim they’ve attracted new customers through social media.

If you consider the costs of traditional marketing and then compare it with the cost of social media advertising, it is obvious that the social media approach has the upper hand. Even small-sized businesses with an small budget for marketing can afford to use Facebook ads or invest in promoted Pins.
However, even the budget you have doesn’t provide for any kind of marketing expense however, you could still profit from using social media in order to create your small-business marketing strategy through social media.

Furthermore, social media provides the ability to directly connect with your ideal customers that includes both your current customers and future customers.

Also, making the most of all that social media has to offer can allow you to stay ahead in the advertising game and also allow you to stay ahead of your competitors.

If you’re thinking about ways to make use of social media to promote your small business, take a look at this guide for beginners. In this article we’ll take by the necessary steps needed to develop an effective social media marketing plan.

Step 1. Update Consistently

The most crucial aspect of an effective approach to social media involves the consistency. In simple terms this is participating and engaging all day long with the people you follow.

When you’ve established a proper routine, you’ll notice increased traffic as well as more of a connection with them.

Step 2. Provide Value

Once you’ve established expectations through constant updates, the second most crucial aspect of the success of your Social Media strategy involves to deliver the value. The greater the value you can provide the more quickly you’ll increase your following. The most effective way to provide value to your audience is to create a content bank that is full of ideas that your followers will appreciate. It could be one or all of these:

  • blog posts
  • Infographics
  • Photos and pictures
  • humorous posts
  • quotes
  • Quick tips
  • behind the scenes images
  • Questions
  • fill-in-the-blank questions
  • polls
  • promotional materials
  • Videos of short length

Step 3. Select the Type of Content to share

What kind of content you’ll want to publish is contingent on the time it takes to develop it. If you’re short on time you should choose status updates that don’t take a lot of time to produce. It’s much easier to make the list of questions you have or tips for quick reference as opposed to creating elaborate infographics and custom graphics each day.

If however you are reliant on presenting facts to your intended audience think about posting infographics at least once a week.

If you decide to share your own images in every social media update you can set a date and a date in your calendar when you’ll make all your graphics for the week to cut down on time, or hire us who can assist with the design of your personalized graphics quickly and professionally, With the unique images used, as well as custom-designed images that aid in driving engagement.

Utilizing a no-cost image editing program like Canva lets you save templates , so that you can quickly change the text and reuse the graphic designs.

Step 4. Be aware of other people’s Content

Apart from sharing your personal content ,Your social media posts should also include other resources that are relevant to your business for example, any type of content relevant to your business as well as your targeted public. For instance, if you’re involved in selling printer cartridges your social media posts can include additional computer-related tips.

Golden rule: use the 80/20 rule. In essence, this means that you share other people’s content over your own. Although this might seem odd however it’s actually very beneficial in establishing your expertise and positioning yourself as an authority in your field.

Step 5. Review Engagement and Refine Your Strategy

You can take this one step further by creating an account on bit.ly account, and then using it to make short, trackable links to track engagement. You’ll quickly discover which of your links get more clicks. In the end this information will allow you to improve the quality of your content and also aid you in determining the type of content to focus on developing.

Your frequency for social media posts will depend on the social media platform you decide to use. While you might see an increase in your engagement rate when you are posting more often but you must be cautious here. It’s easy to get caught in the trap of posting too often because you believe you will get more attention.

As an overall guideline, here’s the recommended frequency of updates:

  • Twitter: Twitter is among the fastest-moving networks. It could be difficult for the followers of yours to read your tweet. This is why frequent posting is an expectation and the recommended method is to try to post at least 10 tweets per day.
  • Facebook: Facebook Try for a minimum two posts per day on Facebook One in the morning, and another later in the evening/early afternoon.
  • Pinterest: The HTML version of Pinterest has emerged as the most well-known social media platform lately and according to certain people, it’s the largest referrer for traffic to websites. Similar to Twitter the more pins you make your content, the better chance you will have of having your pins noticed. In addition to pinning your personal content, it is also a good idea to reuse other pins and include the pins of other sites. Be careful not to add many pins at one time. It’s better break it up throughout the day. Try to get at least 50 pins a day.
  • LinkedIn : LinkedIn almost completely eliminated the guesswork from their own marketing manual and showed that the best frequency of posting is approximately 20 posts per month or at least once per day.
  • Instagram While Instagram is a platform for visuals similar to Pinterest however, the same method of posting more content doesn’t work to Instagram. It’s better to limit yourself to a couple of status updates each day.

Remember to keep your brand in mind and be constant. Consider the above suggestions as a general rule of thumb as a point of reference. Keep in mind that you don’t have to be on every social network to succeed. Start with one or two platforms before moving to a larger one. Don’t be scared to try and tweak your strategy to find the ideal frequency of posting to your profile on social media.

Kickstart Your Social Media Strategy Now

The process of creating a successful small-business social media plan can be overwhelming when you’re just starting from the beginning. If you follow the guidelines and steps outlined in the article you’ll be well on the path to developing a winning social media plan for your company. Begin your planning process today and get started implementation of your plan in the coming week.

 

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