Facebook is the top-rated organic social media network among B2C marketers, and in the top three for B2B marketers. This massive online community gives businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their content directly in those followers’ News Feeds.
This socialization helps build brand awareness while promoting lead generation efforts by distributing content for every stage of the sales funnel.
Creating a Business Page on Facebook also gives your brand a chance to engage with other industry counterparts, spark relationships with social media influencers and make important business connections. It also indirectly serves search engine optimization campaigns by helping to drive traffic to your web pages.